ICAP’s new global initiative in Madagascar with WaterAid

ICAP’s new global initiative in Madagascar with WaterAid

We have just launched a blog for the ICAP Charity Day team. You can check it out here.

This year, for the first time ever, ICAP are delivering an international initiative where each ICAP office around the world will contribute a percentage of money raised on Charity Day to WaterAid and a major new project delivering safe water and sanitation to the most rural parts of  Madagascar.

Ephrame 6 years old

The Brief

The client wanted something vibrant, visual and fun where they could promote the new initiative and talk about the impact they’re having in Madagascar.

Due to high security restrictions internally, we had to create a platform that wouldn’t prevent staff access. This meant we couldn’t re-skin a third party platform like Tumblr, which would have been perfect for this kind of project. The system also needed to be easy for a small team to maintain, as there will be weekly project updates throughout the year.

The Solution

Blog image

The dynamic grid design with lazy load is optimised for key mobile devices, and social shares are integrated throughout for maximum reach. All social shares on the site are tracked so we can measure the blog’s impact. We also built a dynamic twitter feed module which pulls in tweets based on the campaign hashtag: #mad4water.

Another key feature is the video module – this works responsively and the client can manage it themselves through the CMS.

We approached the build in a way that means the site can be easily re-skinned for future international projects ICAP Charity Day supports.

See how else we have helped ICAP here.

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