how to be a marketer

How to be a marketer in the digital era

Pre-internet, the world was a more straightforward place – at least for marketers. The overall fragmentation of media, and dominance of digital channels, has made traditional marketing tactics (mass market…

insights august 2014

Our tech insights – August

We have some really great stuff this month. Our highlights include exclusive coverage from the first of our new series of tech events: The Tech Off! It was a roaring success…

the anti-social network

Tired of your friends? Join an anti-social network

In this digital age, it seems nothing is secret. Social media mogul Gary Vaynerchuk certainly thinks so: “Privacy is dead, and you know what? That’s okay.” Whether you think it’s…

insights july 2014

Our tech insights – July

More great stuff this month, from Growth Hacking your marketing, to who really owns your data, to our predictions for business technology that’s heading for the scrap heap! Highlights of…

who knows your data

Who really owns your data?

If you read the news, you’ll have noticed that Facebook are under threat of investigation after allegedly commissioning psychological experiments to be carried out on over 700,000 of its regular users….

june tech insights 2014

Our tech insights: June

We’ve had some great feedback from all our articles this month, especially on Twitter. Our article on The Wall blog titled The Rise of The Marketing Technologist has been shared…

coding degree

How to hack a coding degree

I was recently asked to contribute to an article in The Guardian about the risk of British businesses falling behind as a report stated that UK enterprise needed an extra…

turn off your tech

When to turn off your tech

As I sit at my desk, immediately in front of me I have 3 digital screens running. I am writing this on my laptop, researching on my tablet and answering…

geeks inherit the earth

The geeks have inherited the Earth

At the 2013 Denver Comic Con in Colorado, United States, actor and proud geek Wil Wheaton gave a moving response – during a panel discussion – to a young fan…that quickly went…

creatives vs coders

Creatives vs Coders – who owns the future?

Rapid technological change now challenges the traditional creative model of “ideas people” and “production people”. If you don’t know how it all works, can you really imagine its full potential?…

de-stress

5 ways to de-stress your development

Ever made a web site? It’s one of the most difficult things to do. I used to own a successful ‘traditional’ brand design agency, with clients like Sony PlayStation, BAFTA…