SXSWi is THE hub of activity for the global tech community. If you’re not there, you’re a bit square!
Well we weren’t there, but have been keeping close tabs on what was being said in the Texan town….so save yourself a plane fare and get stuck into our top blog posts which came out of the festival.
In this great video from the ever outspoken My Vay-ner-chuk: “There are way too many companies and people out there who are just ignoring the reality of the situation. They are wrong, and they are going to lose!”
“Data” the buzzword of the moment, was always bound to make an appearance. In this article, we hear how the Obama regime used “Big Data” to its advantage – This year’s SXSW Interactive Festival featured a panel hosted by NGP VAN entitled, “Obama & Beyond: Political Tech in Business” which included an impressive group of political technologists who shared lessons learned with the business world.
Dave Evans – Vice President of Social Strategy at Austin based Social Software business Lithium, talks about his highlights of SXSWi 2014. Can DIY content marketing replace advertising? Dave educates on the Dark Net – parts of the web that aren’t indexed by search engines and what social data will continue to bring to businesses using it.
Can we really control earned media? Earned media refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising. Some people still believe it to be “fluke marketing” – here we find out the opinions of Marty Baker, Senior Manager of Global Digital Content for The Hershey Company and Kate Sirkin, the EVP, Global Research Director for Starcom MediaVest Group.
South by Southwest is always a hotspot for the arrival of new start ups. This great post by Jason Abbruzzese takes a look at the next crop of budding businesses in E-commerce, Wearables/Health and startups from across the world entering into the tech space.
A new study states: “People who have heavy social engagement with a brand will have much higher retention rates.” This discussion appears to be happening all over the planet at the moment – “can social be used as a selling tool?” Jason Suen and Patrizio Spagnoletto say ‘yes it can’!
In the webinar “SXSWi 2014 Recap,” specialists from Fleishman Hillard reveal highlights and key takeaways for organisations, as discovered through the agency’s mobile data intelligence system, which can make big data small. In addition, the session will provide a behind-the-scenes look at this data intelligence system, as well as unique observations and analysis of the festival from representatives of General Motors and AT&T, two super-sponsors of SXSWi.
What would SXSWi be without the arrival of new apps into the market? Angela Washeck picks her top 5 from 2014 and tells us exactly why she thinks they are so great.
Talk of wearable tech is everywhere at the moment. This post takes a different and interesting view to the advantages of new wearable technology with NYU professor Jan Plass stating – “The most profound insight is it’s not the brain we need to optimise, but that we need to use the data to optimise systems. We need to remove the barriers to letting the brain do what it does best, which is to learn and adapt.”
Rohit Thawani, the Director of Digital Strategy at TBWA\Chiat\Day and Garrett Tillman, the Senior Social Media Manager at Trulia go into more detail on how brands can take advantage of the millions of active users on Reddit and perhaps that some brands try just a little too hard on the social platform.
Leslie Nuccio talks about how learning can come from unexpected places at SXSWi, and sheds light on some really interesting information regarding internet security and privacy issues.
Angela Washeck of Paste Magazine tells you all about her favorite moments from this years SXSW Interactive. Angela’s best quote – “SXSW Interactive is one of the only places in the world where wearing Google Glass doesn’t make you look absolutely insane.”
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