The world of marketing technology is on fire…in the last 12 months alone, the market has grown 98.1%. It’s this kind of growth that has led one venture capitalist – Ashu Garg of Foundation Capital – to predict that the industry will grow 10x in the next ten years.
This rate of growth inevitably creates a wide range of events, festivals and annual conferences all vying for our attendance. That’s why we’ve put together this roundup of what – we think – are the best marketing technology events to attend in next 12 months…
When? June 25th – 26th 2015
Where? Cannes, France
Cannes Lions is more than a Festival of Creativity, it’s an annual force of nature for global adland. Keynote speakers like Pharrell Williams, Brian Cox and Kim Kardashian show why it’s known as the Oscars of advertising. Close to 12,000 people will be in attendance, with the hottest agencies strutting their stuff.
This year Cannes Lions are launching a new festival-within-the-festival: Lions Innovation. Created in recognition of the growing importance of technology and data – as well as creative ideas – this will be THE place to see how marketing and technology will shape the future of creativity
Building on our regular ‘battle of creative technology ideas’ in London – The Tech Off – we will be debating who is driving the future of creativity: creatives or coders. Come see us on the Experience Stage, Friday the 26th June at 4.30pm – should be a lot of fun!
When? March 21st – 22nd, 2016
Where? San Francisco, USA
MarTech is THE international conference series for senior-level, professionals who are both marketing and tech-savvy. This is the digital playground for the – almost mythical – marketing and creative technologists, growth hackers, data scientists and digital strategists.
The event challenges the boundaries between marketing and IT. A place where marketing technologists can begin to truly understand how their mix of skills can impact the future of business. It’s organised by one of the global leaders in the field of marketing tech – Scott Brinker.
MarTech is coming to the UK for the first time this Autumn, so keep your eyes peeled. If the world of marketing technology interests you, then this conference is an absolute must.
When? October 13th – 14th, 2015
Where? London, UK
This has long been the go to event for future thinking marketers and media. And Ad: Tech London 2015 promises to be a technology event of monster proportions. A lineup of heavyweight speakers including WPP CEO Sir Martin Sorrell, Pepsico India Chairman & CEO D Shivakumar and Chief Innovation Officer at Blue Rubicon, Craig Le Grice.
You’ll see what tools the brightest minds from the start-up community can create in the 24 hour Hackathon. 2014 winner, Seenit, received a cash prize of $50,000 and a pilot project in one of Unilever’s brands.
Ad: Tech also runs an initiative called ‘The Next Big Thing’ – a showcase for the future stars of the marketing and advertising ecosystem.
As you’d expect with a marketing technology event of this magnitude, Ad:Tech has a live streaming lounge, street food and a social hub where many creative minds can get together to wax lyrical over the next radical app to come out of Silicon Valley.
When? March 2nd – 3rd 2016
Where? London, UK
The premier event for modern marketers looking to source and maximise the use of technology-powered marketing.
Sylvia Jensen, Director of EMEA Marketing, Oracle Marketing Cloud said, “TFM&A is definitely one of the best shows in the UK, it consistently brings a larger marketing audience together”.
Keynote speakers at the 2015 event, held at the London Olympia included Kieran Flanagan, Marketing Director EMEA at Hubspot and Doug Kessler, Creative Director of Creative B2B Agency, Velocity Partners. Doug, who’s super well known in the content marketing industry for having created “Crap, Why The Single Biggest Threat To Content Marketing, Is Content Marketing”. He always lights up the stage with his creative thoughts and entertaining spiel.
When? November 19th, 2015
Where? London, UK
WIRED say that their event is an exploration into the future of retail. You’ll be treated to an epic treat of themes based on digital retail. From personalised advertising to augmented and virtual reality, all crammed into one amazing day.
Standout keynote comes from Jason Basmajian, Chief Creative Officer of Gieves & Hawkes speaking on the renewed emphasis on bricks and mortar in the digital age. Expect to hear chat on Beacons, immersive in-store experience (John Lewis Monty) and augmented & virtual reality.
When? June 2nd, 2015
Where? London, UK
Recently, I asked Marketing Technology stalwart and founder of the highly revered blog “chiefmartec.com“, Scott Brinker, which Marketing Technology event he was most looking forward to this year, he immediately stated – The FT Marketing Innovators Summit 2015.
If you’re a marketer, or business leader operating in what The Economist dubbed the 3rd industrial revolution, this event will help you to understand the scope of the changes underway, and what you need to do to adapt.
You can expect intensive lessons from the latest tech and organisational innovations, to how neuroscience, psychology and behavioural economics mash-ups are challenging traditional marketing methodologies. The aim? To help you accelerate growth in new and traditional markets.
The keynote speech comes from Unilever CMO, Keith Weed. Keith will be speaking on redefining the role of the CMO – perhaps the key implication for any brand today.
When? TBC, 2016
Where? Austin, Texas
SXSWi is now known as the default hub of activity for the global tech community. But it’s also now the place where not only technologists but brands and marketers need to be.
SXSWi was in March, but that’s not going to stop us from featuring it as one of the unmissable marketing technology events of the next 12 months. 2016’s date is yet to be confirmed, but just incase you needed any convincing on whether or not you should attend, check out these Tweets we collated from the event in March.
Are you attending a marketing technology event this year? If I’ve missed an unmissable event, please let me know in the comments!Find this interesting?