Introducing our new company mindsets

Introducing our new company mindsets

The vast majority of companies have a set of values that they have published. But what IS a value? It’s an ephemeral term, which is why a few years ago we changed our ‘values’ into ‘mindsets’. A mindset is how you “set your mind” when you come to work with us. A more direct word.

You can read about our reasoning behind this in a previous blog post here.

But since then we have been through more experiences, and reflected on what makes a successful team, what qualities should make up our Mindsets. And we have updated them, building on our original framework to create a mental framework which underpins our company culture.

This is important as often “culture” is seen as a series of employee benefits – like free breakfast, or a ping pong table – but to us its more about a way of being, the substance of the environment we operate in. So if we all aspire to filter our experiences through shared mindsets, we can better realise our individual & company potential.

All our team – from the founders to the interns – are expected to live by our Mindsets, and they form a key part of our 90 day 1 to 1 process, where we score each other on how we have performed.

Here they are below – give em a go!


Our Mindsets

Truth and integrity.

  • Live with integrity NOT duality, so say what you think. Even if it’s awkward, embarrassing or difficult
  • Progress depends on us telling the truth. Without this we will not realise our potential.
  • The truth burns away unnecessary BS and makes us stronger as a team
  • Be candid but kind: discuss issues in private, calmly and with empathy
  • Tackle issues straight away
  • Ditch your ego. The mission & team is more important. Put your Chimp in the box

Kickstart momentum.

  • Progress is better than perfection
  • If it’s worth doing it’s worth doing now
  • Get something moving, even it is incomplete. OK is better than NOTHING.
  • Be proactive, don’t wait to be told or asked
  • Focus on what you know, not get stuck on what you don’t know

Service to others.

  • Make yourself useful
  • Create value before you expect anything back
  • Respect people’s time & attention
  • Be on time, be prepared, turn off notifications
  • Create confidence by always delivering
  • See wider than your part of the process. What is the end result, the bigger picture?
  • Think around problems, suggest answers.

Clarity & discipline.

  • Make a commitment – a specific thing on a specific date & time
  • Create unique Methods – checklists for you and others to rely on in future when busy. Then stick to them until you find a better way.
  • “Slow is smooth, smooth is fast” – aka don’t rush, get it right first time
  • ASAP is poison, pick priorities
  • EXTREME OWNERSHIP: take full responsibility for your work and how you work with others

Listen, be open, discuss.

  • Shut your mouth and listen. Don’t just scan for what you want to hear – REALLY LISTEN
  • Communicate in ‘Human’
  • Box your chimp if you don’t like the way the conversation is going
  • Be humble: “Maybe theyre right”… “Maybe they know something I don’t”
  • Talk everything through
  • Write things down
  • If you don’t know, talk about it
  • Communicate first, task second.

Keep it simple.

  • Do less (the right stuff, at the right time, in the right way)
  • Always ask “what would this look like if it were easy”?
  • Remove unnecessary words. Edit ruthlessly
  • Communicate in plain English… don’t “talk robot” or “speak Yoda”
  • Don’t drill through rocks when you can walk around them

Commitment to improve.

  • Ask how you can improve things: for your clients, your company, your colleagues and yourself (in that order)
  • Ask what could or should be there?
  • Leave your comfort zone
  • Reflect on what happens. What can you learn from it?
  • Engage with & steal from the world.
  • Don’t get stuck in a rut. Try stuff out.
  • Get fit in body & mind.
  • What could go wrong? “Only the paranoid survive”
  • Are you doing what you find “fascinating & motivating”? If not, what can YOU do to change that?

Sense of humour & a positive focus.

  • No one is going to die
  • Keep your sense of humour
  • Learn from the bad stuff but look for what went well
  • Celebrate success, no matter how small
  • Create space to think and have lateral thoughts
  • Recognise the value of play
  • Enjoy your work, then leave it at work
  • Do a “positive focus” exercise before a brainstorm meeting, or management / team meeting

If you like this kind of thing, see this post for when our (now old) culture book was listed alongside those of Netflix, Google and Amazon.

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